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Barbie Fever: How Warner Bros. Crafted the Marketing Campaign of the Year/Decade!

Barbie Fever: How Warner Bros. Crafted the Marketing Campaign of the Year/Decade!

Mar 21, 2024 | Marketing, RESET

Barbie Fever: How Warner Bros. Crafted the Marketing Campaign of the Year/Decade! In 2023, the world was swept into Barbie fever. In anticipation of the release of the Barbie Movie, a pink-coloured haze pervaded our news feeds, our fashion trends, tourism hot spots...
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