Apr 29, 2026 | Resources
Modern marketing runs on customer data. But AI is raising the stakes. As AI-powered personalisation becomes the norm, the pace and volume of data exchange have increased dramatically – often in ways customers can’t see or understand. That puts the onus on marketers to...
Mar 17, 2026 | Resources
AI is no longer knocking at the door of the marketing profession. It’s inside. Embedded. And, for many, open on the desktop right now. But governance and capability haven’t kept pace with its rapid uptake. And that imbalance leaves organisations exposed. According to...
Mar 17, 2026 | Resources
Featuring the authors of the ADMA AI Talent & Trust Report, the episode explores how marketers are adopting AI at speed, strengthening human capabilities and embedding responsible practices to build trust and long-term brand value. MEDIA RELEASE – AUSTRALIA:...
Mar 17, 2026 | Resources
In January, Google announced their new Universal Commerce Protocol (UCP), designed to facilitate agentic AI shopping. The UCP enables seamless commerce journeys between traditional websites, businesses and payment providers. Rather than requiring consumers to move...
Mar 17, 2026 | Resources
A new kind of store is taking shape. One that does not live on a website, in an app, or even behind a search result. It lives inside the platforms people already use every day, like ChatGPT and Amazon. This is in-app shopping, and it is quickly becoming the world’s...
