UPCOMING EVENT

DIRECTOR’S CUT SERIES

Spend Where It Matters

For the first time Boomtown is partnering with CommBank iQ to bring to life the power of regional consumers. Reposition regional Aussies from a secondary consideration to a primary growth engine in national advertising spend. CommBank iQ combines the deepest, richest, data-led view of Australians with 20+ years of analytics excellence. Leverage the de-identified data set of Australia’s largest bank, weighted to reflect the actual behaviour of the Australian population.

What will the report cover?

Boomtown has partnered with CommBank iQ to produce a report on the spending power of regional Aussies. Covering 30+ categories this report will highlight where regional consumers focus their spend. Hot tip, they are a very houseproud group who love a holiday and are the grocery engine of the nation.

A third of the economy can’t be an afterthought.

• $250B in measurable regional spend
• 30+ categories analysed using transactional data
• Category outperformance vs metro
• The “houseproud” economy: home, hardware, furnishings
• Travel-first mindset: strong domestic holiday expenditure
• Grocery leadership: regional as the backbone of FMCG consumption

Three Things to Look Forward To

1. The real economic weight of regional Australia — quantified, not assumed
2. Category-level insights where regional Aussies over-indexes and matches metro
   spend
3. Implications for marketers — what this means for planning in FY27 and beyond.

Hosted by Wade Kingsley of The Ideas Business.
Keynote from Makenna Ralston, CEO CommBank iQ.
Panel discussion from Marketers within key regional categories.

Register

Places are limited.

Registrations by invitation only.

For enquiries, please reach out to our Events Team:

events@aana.com.au