DIRECTOR’S CUT SERIES

Measuring Impact: Bridging Brand and Performance Marketing

Brand vs. performance is one of marketing’s longest debates but today, the leaders winning growth know the answer isn’t either/or, it’s how to bridge the two.

In partnership with Meta, Director’s Cut brings together some of the sharpest minds in marketing strategy to unpack the future of measurement and what it means for senior leaders tasked with proving impact in the boardroom.

Join an exclusive peer-to-peer discussion with:

The Speakers

• Naomi Shepherd, Group Industry Director at Meta AUNZ
• Paul Balblo, Strategic Agency Partner at Meta AUNZ

The Panel

• Rachida Murray, Chief Digital Officer, Spark Foundry Australia
• Hannah Murphy, ANZ Agency Partner Lead at Tracksuit
• Lucinda Bauermeister, Agency Partner at Meta AUNZ

Together, they’ll explore:

• Innovative frameworks for brand measurement
• Data-driven strategies to sharpen performance marketing
• How to align brand and performance for cohesive, measurable outcomes
• Real-world case studies that prove the power of integration

Register your interest:

Register

Places are limited.

Registrations by invitation only.

For enquiries, please reach out to our Events Team:

events@aana.com.au