EVENTS AND TRAINING

AANA Academy

Stay ahead of the curve. Lead with confidence. Future-proof your career.  Learn with AANA Academy.

In today’s fast-paced marketing landscape, staying ahead of the curve is more important than ever.

With AANA Academy, members get exclusive access to an expert-led, interactive virtual classroom experience designed to keep marketers on top of the trends and topics that matter most.

Whether you’re navigating new challenges or seizing fresh opportunities, AANA Academy equips you with the knowledge and skills to lead with confidence in an ever-evolving industry.

Future-proof your career and ensure you’re always at the cutting edge of marketing with AANA Academy — your gateway to continued success and professional growth.

AANA Academy: Consumer behaviour & Emerging Trends

16 June 2026 | 9.30 AM – 11 AM | Online

AANA Academy: Consumer behaviour & Emerging Trends

Consumer behaviour is changing, and it is being shaped as much by creators, communities and everyday content as by paid media. This session shares five clear shifts in how people discover, decide and buy, then turns each into practical ways to test what works, from small pilots to scaled programs.

3 key takeaways

  • A behaviour-led way to plan, so your strategy holds even as platforms and formats change.
  • A simple lens to connect activity back to growth, using fame, utility and influence to understand what is driving choice.
  • A three-level testing approach (Mild, Spicy, Super Spicy) to move from learning to scale with confidence.

Who this session is suited for

  • Marketing leaders who want practical guidance, not theory, on what consumer change means for planning and investment.
  • Brand, comms, social, content and eCommerce leads looking to make decisions beyond “which platform”, and focus on what people are actually doing.
  • Strategy and agency leaders who need a shared framework to align teams and translate insight into action.

Speakers:

  1. Daniel Klug , Director of New Media – Omnicom Oceania
  2. Peita Pacey, Chief Strategy & Behaviour Change Officer, Hearts & Science
  3. Tom Dodd, Chief Strategy Officer, Initiative
  4. Rob Frost, Chief Strategy Officer, OMD
Register Now

Overview:

FORMAT

1:30 to 2-hour virtual interactive classroom experience.

Up to 40 participants.

SCHEDULE

Classes are held from 9:30am to 11am once to twice per month in 2026.

Agenda:

  • Introductions
  • Keynote & case study
  • Group exercise
  • Discussion & conclusion
LOCATION

Events are held virtually. Please register to receive the meeting link. 

PRICE

Free and exclusive to AANA members.