Few industries reinvent themselves as often as marketing. From direct mail to desktop computing to AI-powered automation, marketers have weathered many major shifts over the past six decades. And through all that change, ADMA has remained a trusted source of guidance...
Modern marketing runs on customer data. But AI is raising the stakes. As AI-powered personalisation becomes the norm, the pace and volume of data exchange have increased dramatically – often in ways customers can’t see or understand. That puts the onus on marketers to...
Australia’s proposed Children’s Online Privacy Code is set to reshape how organisations handle children’s data, raising the bar well beyond current privacy obligations. With consultation now open, marketers have a limited window to understand the impact and influence...
AI is no longer a curiosity. It’s embedded in our workflows, shaping campaigns, influencing customer conversations, and shifting expectations of what marketing can deliver. The hype cycle has given way to something more powerful: transformation. But this moment is not...
Australia’s new automated decision-making (ADM) privacy rules are designed to improve transparency, not disrupt everyday marketing practices. For most marketers, the focus is on understanding where personal information is used and whether any automated decisions have...
AI is no longer knocking at the door of the marketing profession. It’s inside. Embedded. And, for many, open on the desktop right now. But governance and capability haven’t kept pace with its rapid uptake. And that imbalance leaves organisations exposed. According to...
Featuring the authors of the ADMA AI Talent & Trust Report, the episode explores how marketers are adopting AI at speed, strengthening human capabilities and embedding responsible practices to build trust and long-term brand value. MEDIA RELEASE - AUSTRALIA: March...
In January, Google announced their new Universal Commerce Protocol (UCP), designed to facilitate agentic AI shopping. The UCP enables seamless commerce journeys between traditional websites, businesses and payment providers. Rather than requiring consumers to move...
A new kind of store is taking shape. One that does not live on a website, in an app, or even behind a search result. It lives inside the platforms people already use every day, like ChatGPT and Amazon. This is in-app shopping, and it is quickly becoming the world’s...
Prompt engineering is an essential skill for marketers, guiding the content delivered by generative AI tools such as ChatGPT and DALL-E. Prompt engineering might sound technical but refers to the crafting of inputs that instruct the AI tools. Similar to providing a...
ChatGPT now has more than 700 million weekly active users.1 Imagine if an agent from your company could be present where those users already are, ready to help, sell, or resolve issues in real time. That is the promise of agentic AI. Rather than building yet another...
OpenAI’s decision to test advertising inside ChatGPT in the United States has raised understandable questions about how advertising will work in a conversational AI environment. Let’s explore what this change means for marketers and consumers alike. AI Advertising and...