AI in Advertising: Key Insights from David Jones at CMO Connect Sydney

Josh Faulks sat down with David Jones, Founder & CEO of The Brandtech Group just before our latest CMO Connect in Sydney. You can listen to the 3-minute Q&A below, if you’re short on time, here are a few takeaways:

• Every advertiser will be able to reduce their content creation costs by at least 50% within three years
• Gen AI at scale isn’t the future of advertising. It’s now.
• Share of model is the next generational metric to track cultural impact and relevance

Thanks to our partners AWS and Publicis for helping us bring this fantastic evening to life for our members.